Updated. Sep 11, 2018, 07. According online dating companies the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised.
Its products have given digital leaders an easy way to bolster online security and authenticate users in a safe, private network. Dating sites and apps can use Blockpass to streamline the onboarding process and ensure their users are who they say they are. When affairs dating site Ashley Madison was hacked in 2015, millions of users fell victim to a public shaming unlike anything seen before. Dating sites and apps hold massive amounts of personal data, and that can make them a target for hackers around the world. Blockpass uses blockchain technology to fuel secure interactions between users and websites.
Still, it's a fast-growing industry. According to the Pew Research Center , between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24. Dating services also benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones , as well as working longer hours. This is all on top of the growing ubiquitousness of broadband internet and growing acceptance of online dating. Online Dating Industry User Breakdown While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active.
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